The 1% Windfall Book Download

The 1% Windfall PDF
By:Rafi Mohammed
Published on 2010-03-16 by Harper Collins

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Leading pricing expert Rafi Mohammed shows businesses how to reap a financial windfall and foster growth using the underutilized and often overlooked strategy of setting prices. The 1% Windfall reveals how modest incremental changes to an everyday business practice—pricing—can yield significant rewards. Illustrating the power of pricing, a study of the Global 1200 found that if companies raised prices by just 1%, their average operating profits would increase by 11%. Using a 1% increase in price, some companies would see even more growth in percentage of profit: Sears, 155%; McKesson, 100%; Tyson, 81%; Land O'Lakes, 58%; and Whirlpool, 35%. The good news is that better pricing is more than simply raising prices. Instead, the key is to offer customers a variety of pricing options. This strategy is win-win: profits to companies and choices for consumers. But how do executives and managers set the right price? Underpinned by sound empirical research and real-life anecdotes, The 1% Windfall addresses this fundamental question. This book offers guidelines that any company—whether a multinational conglomerate, a small business, or even a nonprofit—can follow to create a comprehensive pricing strategy for any product or service. In addition, these versatile techniques and tools provide solutions to avert a slump in a recession, offset the impact of inflation, or battle a new competitor. The result is a mind-opening, clear blueprint for com-panies to price for profit and growth.

This Book was ranked at 33 by Google Books for keyword automotive insurance solutions.

Book ID of The 1% Windfall's Books is jJMDvgEACAAJ, Book which was written byRafi Mohammedhave ETAG "qBhhsTST7Wk"

Book which was published by Harper Collins since 2010-03-16 have ISBNs, ISBN 13 Code is 9780061985270 and ISBN 10 Code is 0061985279

Reading Mode in Text Status is true and Reading Mode in Image Status is false

Book which have "256 Pages" is Printed at BOOK under CategoryBusiness and Economics

Book was written in en

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