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By:Bobby Hundreds
Published on 2020-07-07 by Picador

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The story of The Hundreds and the precepts that made it an iconic streetwear brand by Bobby Hundreds himself Streetwear occupies that rarefied space where genuine |cool| coexists with big business; where a star designer might work concurrently with Nike, a tattoo artist, Louis Vuitton, and a skateboard company. It’s the ubiquitous style of dress comprising hoodies, sneakers, and T-shirts. In the beginning, a few brands defined this style; fewer still survived as streetwear went mainstream. They are the OGs, the “heritage brands.” The Hundreds is one of those persevering companies, and Bobby Hundreds is at the center of it all. The creative force behind the brand, Bobby Kim, a.k.a. Bobby Hundreds, has emerged as a prominent face and voice in streetwear. In telling the story of his formative years, he reminds us that The Hundreds was started by outsiders; and this is truly the story of streetwear culture. In This Is Not a T-Shirt, updated with a new introduction by the author plus a new 16-page full-color insert, Bobby Hundreds cements his spot as a champion of an industry he helped create and tells the story of The Hundreds—with anecdotes ranging from his Southern California, punk-DIY-tinged youth to the brand’s explosive success. Both an inspiring memoir and an expert assessment of the history and future of streetwear, this is the tale of Bobby’s commitment to his creative vision and to building a real community.

This Book was ranked at 23 by Google Books for keyword Punk Musician Biographies.

Book ID of This Is Not a T-Shirt's Books is ItwCyAEACAAJ, Book which was written byBobby Hundredshave ETAG "ukHD4M7ah3Q"

Book which was published by Picador since 2020-07-07 have ISBNs, ISBN 13 Code is 9781250619655 and ISBN 10 Code is 1250619653

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Book which have "352 Pages" is Printed at BOOK under CategoryBiography and Autobiography

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