If Then: How the Simulmatics Corporation Invented the Future PDF
By:Jill Lepore
Published on 2020-09-15 by Liveright Publishing
Longlisted • National Book Award (Nonfiction) Best Books of 2020 • Financial Times Best Books of Fall 2020: O, The Oprah Magazine, The Observer, Boston.com Most Anticipated Books of Fall 2020: TIME A revelatory account of the Cold War origins of the data-mad, algorithmic twenty-first century, from the author of the acclaimed international bestseller These Truths. The Simulmatics Corporation, launched during the Cold War, mined data, targeted voters, manipulated consumers, destabilized politics, and disordered knowledge—decades before Facebook, Google, and Cambridge Analytica. Jill Lepore, best-selling author of These Truths, came across the company’s papers in MIT’s archives and set out to tell this forgotten history, the long-lost backstory to the methods, and the arrogance, of Silicon Valley. Founded in 1959 by some of the nation’s leading social scientists—“the best and the brightest, fatally brilliant, Icaruses with wings of feathers and wax, flying to the sun”—Simulmatics proposed to predict and manipulate the future by way of the computer simulation of human behavior. In summers, with their wives and children in tow, the company’s scientists met on the beach in Long Island under a geodesic, honeycombed dome, where they built a “People Machine” that aimed to model everything from buying a dishwasher to counterinsurgency to casting a vote. Deploying their “People Machine” from New York, Washington, Cambridge, and even Saigon, Simulmatics’ clients included the John F. Kennedy presidential campaign, the New York Times, the Department of Defense, and dozens of major manufacturers: Simulmatics had a hand in everything from political races to the Vietnam War to the Johnson administration’s ill-fated attempt to predict race riots. The company’s collapse was almost as rapid as its ascent, a collapse that involved failed marriages, a suspicious death, and bankruptcy. Exposed for false claims, and even accused of war crimes, it closed its doors in 1970 and all but vanished. Until Lepore came across the records of its remains. The scientists of Simulmatics believed they had invented “the A-bomb of the social sciences.” They did not predict that it would take decades to detonate, like a long-buried grenade. But, in the early years of the twenty-first century, that bomb did detonate, creating a world in which corporations collect data and model behavior and target messages about the most ordinary of decisions, leaving people all over the world, long before the global pandemic, crushed by feelings of helplessness. This history has a past; If Then is its cautionary tale.
This Book was ranked at 5 by Google Books for keyword automotive insurance solutions.
Book ID of If Then: How the Simulmatics Corporation Invented the Future's Books is ayXWDwAAQBAJ, Book which was written byJill Leporehave ETAG "rhuTG6oyAMM"
Book which was published by Liveright Publishing since 2020-09-15 have ISBNs, ISBN 13 Code is 9781631496110 and ISBN 10 Code is 1631496115
Reading Mode in Text Status is true and Reading Mode in Image Status is true
Book which have "432 Pages" is Printed at BOOK under CategoryHistory
Book was written in en
eBook Version Availability Status at PDF is true and in ePub is true
Book Preview
Download If Then: How the Simulmatics Corporation Invented the Future PDF Free
Download If Then: How the Simulmatics Corporation Invented the Future Book Free
Download If Then: How the Simulmatics Corporation Invented the Future Free
Download If Then: How the Simulmatics Corporation Invented the Future PDF
Download If Then: How the Simulmatics Corporation Invented the Future Book
How to Download If Then: How the Simulmatics Corporation Invented the Future Book
How to Download If Then: How the Simulmatics Corporation Invented the Future
How to Download If Then: How the Simulmatics Corporation Invented the Future pdf
How to Download If Then: How the Simulmatics Corporation Invented the Future free
Free Download If Then: How the Simulmatics Corporation Invented the Future
